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Analytics

Social Media Analytics- Making sense from the cacophony of the web


Big Data

Social Media Analytics has gained an impetus in today’s digital era. It has become a powerful medium for devising strategies to drive data-oriented decision-making processes. It is done via the comprehension of user-behaviors, customer habits, and trends. Social media platforms have evolved to a high level, which also includes web-based interactions, online conversations, etc. The connotations of the current state of social media influence consumer behavioral patterns and purchasing habits. Social media data is mostly unstructured. It progresses from posts on different social media channels, news articles, listicles, videos, etc. Thus, social media data mining calls for the use of intuitive and super-charged mechanisms - with the combination of advanced technologies and software. We at Spring Solutions - make the use of best strategies to share and aggravate online conversation for our customers - which are aimed towards the generation of leads and conversion.


Delivery

Sentiments Analysis - in the realms of social media analytics - holds a pivotal position. It is key to the interpretation of sentiments - irrespective of their nature - that the public communicates with respect to a specific product/brand / service. We use specialized techniques and methodologies - covering natural language processing protocols and algorithms - for the analysis of keywords and conversations generated via social media posts.

Social media data mining on the other hand - comes with its own set of rules, as well as, challenges. And our experts - accept the challenges in hand - to develop techniques and processes to comprehend social media behavior, trends and analytics. The analytics hold organizational relevance - which includes the implementation of decision-making practices - directed to gain customer trust and loyalty.

Data Analytics-Mining data into Actionable form


Data Analytics is a process that involves the analysis of current data and conversion of the same into reliable and functional knowledge via the use of advanced mechanisms, technologies, and tools. The analysis comprises of tools and software that are used for data mining from a massive structured, unstructured and semi-structured data.

At Spring Solutions - our specialists and experts - with their skills and expertise - maximize current marketing campaigns to drive valuable organizational results. We undertake the data analytics process through the adaptation and incorporation of tried-and-tested practices - which are inclusive of factual approach - we acquire, store and undertake the process of data accumulation for solving diverse problems. We focus on fundamental analysis and inquiry from the core causes. We also combine prescriptive and predictive modeling analytics for data analysis - which enables our clients to make decisions based on company performance and profitability. It is done via audience targeting and acquisition, launching perfect and result-driven marketing campaigns and determination of consumer behavior and trends.

We also use different Data Analytics resources and technologies for data mining - including - NOSQL database, Hadoop and Cloud Storage. The tools are capable of managing massive data. They also help in discovering and exploring patterns and streamlining business protocols.

The power of Big Data Analytics enables us to identify and quantify new opportunities through control of data that is available. We at Spring Solutions - work with our clients to make the right business decisions based on exclusive strategies and offer real-time performance management metrics and insights for their companies.

Ecommerce Analytics- defining the e-commerce landscape


E-commerce Analytics assists in the process of potential customer conversion and lead generation. It enables businesses to track customer spending behavior and patterns. E-commerce Analytics is used for converting one-time customers into long-term buyers and to access a pool of new - potential customers too.

At Spring Solutions - Our team of experts utilizes a diverse range of web analytical tools for data optimization, collection, prediction, and analysis. The extracted Data is explored in a categorical form to acquire an insightful source of information via prescriptive, predictive and confirmatory analysis. The methods are used for the identification of numerous data categories. The confirmatory analysis is done for either the rejection or acceptance of conclusive data. Prescriptive analysis helps in the generation of recommendations for various actions that are produced for the acquirement of favorable results. Predictive analysis - offers probable analytical results and recommendations.

Our experts make sure that each of our clients is provided with value-based results through E-commerce analysis. The data is presented in the perspective of stakeholders - in order to make the most of newer opportunities and indication of financial impacts. We also offer access to concrete and valuable data that helps our clients to make the best business decisions. At Spring Solutions - we prioritize on creating instinctual e-commerce analytics that combines business goals, objectives, cross-sell and selling capabilities - to optimize and customize metrics.